luma
A new kind of creative studio

Make the
impossible,
moving.

Bring a feeling, a frame, or a few words. Luma turns your imagination into cinematic video, ready for the world.

NO CREW. NO SET. JUST A SPARK.
A lone figure in a red coat walking through a snow-covered landscape
LUMA STUDIO / GENERATION 01
00:08 — 16:9
PROMPTA lone traveler crossing a snowbound path, slow cinematic push-in↗
Somewhere, just before dawnGENERATED WITH LUMA
A NEW LANGUAGE FOR THE MOVING IMAGE — 2025
THE CREATIVE LOOP
TEXT → VIDEOIMAGE → MOTIONCAMERA CONTROLBUILT TO ITERATE
The studio, reimagined

From first thought
to final frame.

Everything you need to make work that moves people. Powerful by design, intuitive by nature.

01 / IMAGINE✳
Snowy landscape film frame

Text to video

Describe the scene in your head. Watch it arrive with texture, depth, and a life of its own.

↗
02 / TRANSFORM✳
Cinematic portrait lit in red

Image to motion

Give a still image a pulse. Add movement, atmosphere, and a little unexpected magic.

↗
03 / DIRECT✳
A dramatic film frame in red and teal light

Creative control

Shape the camera, the pace, the point of view. Every detail is yours to direct.

↗
A frame is just the beginning

Your vision.
In motion.

Build a world from a single image. Keep your subject, find the light, and let the camera discover a new perspective. Every generation opens another door.

See what you can make ↗
A close cinematic portrait under dramatic red light
LUMA STUDIO / GENERATION 024
Ⅱ00:03 / 00:08
IMAGE → VIDEOSUBJECT CONSISTENCY · ON
Made to feel like making

Ideas move fast.
So should you.

01 — START WITH A SPARK

Bring your point of view

Start with a sentence, a sketch, or a still image. There’s no wrong way in.

02 — FIND THE FRAME

Explore what’s possible

Generate, adjust, and follow the ideas that surprise you. Direction stays in your hands.

03 — SEND IT OUT

Make it yours

Take your finished video into the world, or keep exploring until it feels just right.

Your next idea is waiting

Make something
that moves.

Step into a new creative medium. The first frame is yours.

Start creating ↗